Think Fashion is launching soon! If you are interested in learning more about the campaign please contact cecily.etherington@interclimate.org

It’s great to see you’re ready to get involved in the Think Fashion challenge! By joining in, you’re part of a growing community that’s making change the new normal.

If you’ve landed here first, no worries – head to our Think Fashion homepage. 

Now, let’s get started 👇

How to take part

  1. Sign up 
    Join anytime! Fill out our form and start the challenge.  Take part as a school, eco group or with friends and family. Since most of us shop with others, let’s make better fashion choices together too.
  2. Complete the 5 weekly challenges
    For 5 weeks, pledge to buy no new clothes. Each week, choose a simple challenge (shown below) to help you rethink how you shop, wear, and care for your clothes. 
  3. Track the challenge
    After completing a weekly challenge, head to our tracking page to 
    ✅ Share your progress 
    🤝 Connect with others 
    ✨ Collect a streak pet 
  4. Tell us what you think 
    At the end of the 5 weeks we’d love your feedback – what you enjoyed, what could be better. Please fill in this form (coming soon).


Use our campaign assets to engage others and highlight your involvement.

Get going

First up, pledge to take part in the Think Fashion Challenge.

Then each week, take on a mini challenge. With quick tips and ideas that won’t cost the earth (literally), you’ll see how easy it is to shop better, cut waste, and feel part of something bigger.

Back to Think Fashion home page